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Using Data to Improve Customer Engagement

Today’s consumers are empowered, engaged, and mobile thanks to the plethora of digital devices at their disposal. Customers and clients are interacting with companies through various channels, on multiple devices, and over the course of multiple visits, so it is...

Private vs. Public Cloud Providers

If you have been considering cloud for your business, odds are you have come across a significant question: public or private cloud provider? This is an important component in your cloud considerations and therefore you must know the difference between the two. This...

Keeping Your Customer’s Data Secure

In today’s data-driven world, customer’s private information is collected and used to make key decisions that affect a company’s products and the overall way the company grows and evolves. Data collection also provides the most accurate feedback a...